Zurple Hits Key Milestone in Growth of Behavior-Driven Real Estate Marketing Service

SAN DIEGO – July 17, 2012:  Today nearly nine out of 10 home buyers start their search online, according to the National Association of Realtors, and that’s a powerful market dynamic that has driven the success of San Diego-based Zurple™, Inc., which hit key business milestones this week and was named a finalist in the prestigious Red Herring Americas 2012 Top 100.

Quality communications, not quantity, improves agents’ bottom-line

This week Zurple, founded by a Southern California real estate broker and online marketer in November 2009, marked its 75 millionth one-to-one marketing email sent on behalf of its real estate agent customers.  Zurple, though, suggests that quality communications, not quantity, is the core of its business.

“The days of starting the home search by driving through neighborhoods are long gone because so much more data is available online for home shoppers,” said Robert Schulte, Zurple’s chief executive officer. “Zurple’s software focuses on creating a relationship between a buyer and an agent, and identifying home shoppers when they’re demonstrating behavior that shows they’re ready to buy.”

“We’ve worked in the real estate industry a long time, and know firsthand how much waste there is in traditional mass marketing, and even in most search-engine marketing,” said Ryan Owen, chief strategy officer and cofounder for Zurple. “Our methodology focuses on the individual needs of each home shopper, and that focus has translated into more transactions for agents using our software.”

Zurple’s marketing platform tracks and analyzes online search and shopping data to produce new insights into home shopping and home buying behavior.  The home buying behaviors trigger personalized communications from Zurple that engage the buyer and foster additional communication.

The result of this analytics-driven approach to engaging the customer is an enhanced agent-shopper relationship that creates more efficiency for the agent, less unwanted communication for the home shopper, and more frequently turns shoppers into clients of the real estate agent.

Zurple Named as Finalist in Red Herring Americas 2012 Top 100

The approach, coupled with powerful lead management tools, led to Zurple being named a finalist in Red Herring’s prestigious Americas 2012 Top 100, a distinction granted to companies that demonstrate outstanding innovation, management, and industry integration, among other business strengths.

Zurple’s product and marketing approach are explained on Zurple’s new website, also launched this week (www.zurple.com). 

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About Zurple, Inc.

Zurple, Inc. is a data-driven real estate marketing company that uses proprietary analytic models to identify when an online shopper is at the optimal point to receive personalized, relevant and timely communications from a real estate agent. In addition to generating leads for agents, the Zurple service tracks and differentiates these leads by their online behavior, and automatically generates personalized communications on behalf of agents using its software. Headquartered in San Diego, Zurple now serves more than 3,000 agents nationwide.

For more information about Zurple, please call Megan Coup at 760-429-7688 or email mcoup@zurple.com