The Zurple Process

Launch Home Search Website

Zurple launches home search websites for each target area that you serve. Some agents using Zurple have as many as 10 Zurple websites to target subareas within their city.

Drive Traffic

Zurple uses Google and other search engines and sources to drive potential home buyers to your home search website. Zurple clients often place #1 on Google’s paid results for the most valuable real estate search terms.

Convert Visitors to Leads

Site visitors are attracted to Zurple’s user‐friendly web template and register. Zurple’s average conversion rate exceeds all competitive systems so you can expect to convert more of your marketing dollars.

Analyze Lead Behavior

Zurple provides you with a complete profile of each lead’s search behavior so you can start a conversation that will make your lead want to engage. Zurple will tell you the lead’s location, the properties and property types the lead prefers, every search the lead has performed, and more.

Focus on the Real Buyers

Zurple’s patent-pending system analyzes all lead behavior and uses algorithms to determine which of your leads are most likely to be real home buyers in the near future. Based on the algorithm, Zurple notifies you if a lead returns to view the same property multiple times, saves a property as a favorite, or exhibits aggressive search behavior correlated with buying a home in the near future.

Automated Assistant

Leads and home buyers have needs 24/7, but you cannot work these hours. So when Zurple identifies a real home buyer and you are unavailable, Zurple engages the lead for you by sending a highly personalized email that appears to come from you. The email references specific preferences and search behavior of that lead and demonstrates you are paying attention to your lead’s needs.

These highly personalized emails generate responses and ROI for you.

Convert Leads to Appointments

Leads become appointments when you contact them at the right time with the right message. With the timely and targeted information provided by Zurple, you can engage your best leads in a personalized and relevant way, turn leads into appointments, and turn appointments into closings.